Sunday, February 13, 2011

Allure of the Seas: perspectives from the top


This time we continue our coverage of Royal Caribbean’s Allure of the Seas. As discussed last time, I see the entry of Allure into service as being a turning point in cruising. The number, variety and quality of the options that she offers will raise people’s expectations as to what to expect on a cruise. Moreover, with Allure’s entry into service there is now a critical mass in that now there are three ships who are offering onboard experience comparable to a shoreside resort - - Allure, her sister Oasis of the Seas, and NCL’s Norwegian Epic. This week we look at Allure from the perspectives of three key insiders who have shaped Allure of the Seas.

First, there is Captain Herman Zini. Captain Zini is a dynamic individual who at the young age of 43 has already been in charge of bringing into service some of Royal Caribbean’s most important ships including Liberty of the Seas and Independence of the Seas. His charge this time was to ensure that Allure of the Seas was not overshadowed by her older sister Oasis of the Seas - - a difficult task considering all of the publicity that Oasis received when she entered service in 2009. To assist him in this endeavor, Royal Caribbean added new features to Allure and used the ship to premiere its new relationships with Dreamworks Animation, Starbucks and Guess. However, it was up to Captain Zini to breath life into the ship. It was interesting to me how the spirit of Allure was shaped by Captain Zini’s enthusiasm and personality. In addition, considering his experience commanding ships, I asked Captain Zini to speak about Allure’s nautical qualities.. My interview with him is posted at http://www.beyondships.com/RCI-ALOS-art-captain.html

Next, Raimund Gschaider was the first hotel director on Oasis of the Seas and the first hotel director on Allure of the Seas. I asked him to tell us about what is common to the cruise experience on both ships and what is new and distinct about the experience on Allure. That interview is at http://www.beyondships.com/RCI-ALOS-art-HD.html

Finally, I spoke with Lisa Bauer, Royal Caribbean’s Senior Vice President for Hotel Operations. Ms. Bauer has responsibility for the dining, entertainment and accommodations not only on Allure but across the Royal Caribbean fleet. She was able to give us insights into the importance of Allure to RCI as a whole as well as into what the coming of Oasis and Allure mean for the rest of the Royal Caribbean fleet. My interview with her is posted at http://www.beyondships.com/RCI-ALOS-art-Bauer.html

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