When I was in England, I had the opportunity to speak with Carol Marlow, the Managing Director of P&O Cruises. Carol came to this post after heading Cunard Line for several years and she kindly agreed to answer some questions about the difference between the two iconic British passenger lines and about some of the challenges facing P&O.P&O is in the enviable position of being the public’s favorite cruise line in a rapidly growing market. However, the other major cruise lines have realized the potential of the British market and several have entered it in a big way. How does the home team respond?
In order to meet the growing demand for cruise holidays, P&O has grown the capacity of its fleet by adding new ships. However, as a result, the fleet is now composed of ships that differ widely in size, age and style. How does one ensure the qualities that made P&O popular are maintained through this larger and more disparate fleet?
Ms. Marlow’s answers to these questions as well as her thoughts on the new Azura and the upcoming replacement of the Artemis by the Adonia are posted at http://www.beyondships.com/PO-art-Marlow.html
