Richard Fain has certainly made this an exciting time in the cruise industry. As chairman and CEO of the world’s largest cruise company, Royal Caribbean Cruises Ltd., he could have grown the company gradually and in small increments. Instead, its Royal Caribbean International brand recently introduced the largest cruise ship ever built, Oasis of the Seas, and is building a second one just as large. Meanwhile, he has propelled Celebrity Cruises to the front ranks of the premium cruise line brands by building five new ships (collectively referred to as the “Solstice class”) that not only are larger than any cruise ship serving the premium cruise market but which are full of innovative new features. These ships are setting set new standards and thus are placing competitive pressure on all cruise providers to enhance their guests’ cruise experience.What makes Fain’s actions dramatic is that there was no guarantee that these multi-billion dollar investments would succeed. As Fain has admitted it was a gamble and one what went against the common wisdom of the industry.
On the occasion of the naming of Celebrity Cruises latest Solstice-class ship, Celebrity Eclipse, I had a chance to talk with Mr. Fain about the Celebrity part of this gamble. We also discussed the reasons for stationing Eclipse in England and dedicating her to the British/Irish market. My interview with Mr. Fain appears at http://www.beyondships.com/Celebrity-art-Fain.html
Speaking of the Royal Caribbean family, I have also posted a new photo essay on Freedom of the Seas in St. Thomas. Freedom is a large cruise ship - - indeed, until Oasis of the Seas came along, Freedom was the world’s largest cruise ship. However, she does not look cumbersome or ungainly. In fact her nicely curved bow, the long lines of her superstructure and her curved sloping stern make her rather photogenic. The nice thing about St. Thomas is that there are a number of good places to take photos of the ships. Also, the light changes over the course of the day, which adds variety to the photos. My photo essay on Freedom is at: http://www.beyondships.com/FOS-Photos-1.html
