It has been
almost five years since Cunard Line’s Queen Victoria
entered service. As such, it is
appropriate to take a look and see just where the ship is these days.
Queen Victoria
was conceived to solve a problem that had plagued Cunard since the 1960s. Ever since it began in the 1840s, Cunard’s
business and reputation had been based on transatlantic crossings. However, by the 1960s, the jet airliner had become
the method of choice for most people traveling between Europe
and North America .
As a result, there was only room on the Atlantic
for one ocean liner.
Despite some who questioned whether
even one liner was too many, Cunard built a new liner, the Queen Elizabeth 2
(QE2) http://www.beyondships.com/QE2.html and entered her into service in 1969.
Although she went through some difficult times, that ship proved that
there was still enough of a market to support one liner in the jet age.
But Cunard wanted
to remain a major name in the passenger ship business and you could not remain
a major player with a one ship fleet.
Therefore, during the second half of the 20th century, Cunard
tried a number of ways to expand beyond the transatlantic service: mass market
cruising; luxury yacht cruising; and purchasing a variety of ships that catered
to different niche markets. As a result,
the line ended up with a polyglot fleet that had no real focus.
When
Carnival Corporation purchased Cunard in 1997, it decided that the way to
revitalize the company was to return to the original focus. The
first step was to build a new ocean liner that would assume the transatlantic
crossing role that had been fulfilled by the aging QE2. This resulted in the Queen Mary 2, which
entered service in 2004. http://www.beyondships.com/QM2.html
The next
step was to sell off the rest of the polyglot fleet or redistribute the ships
to other Carnival companies which were more closely aligned to the markets those
ships served. They would be replaced by
new ships especially built for Cunard.
These new
ships would not be ocean liners in the strict technological sense of the term. Rather, they would be cruise ships designed
to provide a cruise experience similar to that of the great ocean liners of the
past. They would complement QM2’s
transatlantic role by providing cruises in Europe and America
and by doing world cruises.
Consequently, Cunard would once again become a distinct, coherent brand.
The first
of these new ships was Queen Victoria . Built by Fincantieri, she is based upon the Vista
class design, which has been used for ships sailing with Holland
America ,
P&O Cruises and Costa Cruises.* However, going beyond those ships, Cunard made
her longer and strengthened her hull in order to enable her to do itineraries
involving rougher waters.
What really
distinguishes Queen Victoria from
the other ships of the Vista design is the
interior. The overall theme of the decor
is 19th century and successfully recalls the great ships of the
early 20th century. This is
helped to a large extent by some multi-deck high public rooms such as the
Queens Room ballroom that give the ship a sense of grandeur beyond its physical
size. Even after five years, the
interior remains one of the elegant on the seas.
The
elegance of the physical surroundings would be for naught unless the service
levels were also consistent with people’s expectation of what service on a
great liner was like. On my most recent
voyage on Queen Victoria , I found
the service levels to be quite good.
This may be due in part to the injection of a large number of QE2 crew
members into the ship after that ship left service. In addition, as Hotel Manager David Hamilton described
it, the ship has “settled.” The crew is familiar with the physical plant and
with each other and so relationships and routines have developed that make it
all work harmoniously.
Beyondships’
coverage of Queen Victoria has
been significantly expanded. The profile
page has been augmented with the addition of new menus, daily programmes and
informational leaflets distributed on the ship. http://beyondships.com/QV.html The photo review has been almost entirely
redone. http://beyondships.com/QV-Tour-1.html
In addition, there is a new photo essay
showing the ship in various Mediterranean ports http://beyondships.com/QV-photos-Med.html and there is a new interview in which Hotel
Manager David Hamilton and Entertainment Director Paul O’Loughlin share some
thoughts on Queen Victoria
today. http://www.beyondships2.com/cunard-queen-victoria-comes-of-age.html
* There appears to be some confusion as to whether the Queen
Victoria was originally ordered for Holland
America . One of the reasons why Carnival
purchased Cunard was to get a brand name that was a household name in Great
Britain and which could be used in competing
with P&O, Britain ’s
largest cruise line. Therefore, after
Carnival purchased Cunard, it designated one of the Vista
class ships that it had ordered for Holland
America from
Fincantieri as being for Cunard. This
ship was to be the start of a series of ships that would compete with P&O
and had the working name “Queen Victoria .” However, before that ship was completed,
Carnival merged with P&O. Since
there was no longer any reason to have a Cunard ship that would compete with
P&O, the ship was re-designated as a P&O ship. Today, that ship is the Arcadia of P&O
Cruises. http://www.beyondships.com/PO--Arcadia-Profile.html
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