Monday, February 25, 2008

The Crystal Difference


Broadly speaking, the cruise industry can be divided into four categories. First, there are no frills budget cruise lines. These companies tend to have ships that were once used in the more up-scale lines and which have now entered a second life transporting vacationers on no frills holiday. The largest category is the mass market cruise lines. These are the most popular lines including Carnival Cruise Line, Royal Caribbean International and Norwegian Cruise Line. For those who want more service and a taste of luxury there are the premium market cruise lines such as Celebrity, Holland America and Cunard. Then at the extreme upper end are the luxury cruise lines.

For the most part, the luxury lines offer cruises on small yacht-like ships. The conventional wisdom being that you cannot offer excellent service or have top quality amenities if there are too hundreds of passengers competing for the attention of the staff and trying to use the ship’s facilities. However, one line, Crystal Cruises has for several years been rated a six star plus experience on large ships. Admittedly, the CRYSTAL SYMPHONY and CRYSTAL SERENITY are not mega-cruise ships but at just over 50,000 tons, they do qualify as large ships.

I recently had the chance to go aboard CRYSTAL SYMPHONY and talk with her captain, hotel director and cruise director about how Crystal manages to consistently obtain high ratings in the luxury category. They conceded that it was not a “hardware” advantage. There are some beautiful ships coming out in the mass market and premium categories. In addition, the mass market and the premium lines have steadily improved their facilities and the quality of the experience they offer. Things that were found only in luxury ships a decade ago are now standard on the mass market ships.

Instead, they said that it is the people that Crystal employs that really makes the Crystal difference. The line seeks to take care of its crew and the crew is disposed to provide the best quality service. Of course, they gave some other reasons as well.

I have posted my interviews at http://www.beyondships.com/CrystalSymphony-Interview.html I hope you enjoy the article.

No comments: